In digital marketing, the Google Display Network (GDN) is un-beatable. With its vast reach and targeting capabilities, the GDN push marketers offers across its multitude of websites, apps, and platforms.
If you've noticed an unusual number of clicks on your Google Ads without a corresponding increase in conversions, you might be dealing with invalid traffic (IVT). Here's a guide on how to claim a refund from Google for these invalid clicks.
According to a study by Juniper Research, 22% of all online ad spend is projected to be lost to ad fraud in 2023. Mobile ad spend numbers are higher with 30% lost to ad fraud for the same year.
Rotating proxies can be used for good reasons, but there are potential pitfalls, specifically in the context of click fraud. Think of a proxy as your virtual disguise online. It's a tool that automatically changes your virtual address, making it appear as though you're browsing from different locations. This clever mechanism helps you bypass restrictions, access content, and maintain a degree of online anonymity.
Ad fraud is a deceptive practice involving the manipulation of online advertising metrics, such as clicks and impressions, to generate illegitimate revenue. This fraudulent activity is often orchestrated by competitors or dishonest publishers who employ automated bot traffic to interact with ads.
In order to monitor your Google Ads Account, you need to add our URL to the tracking template URL settings of your account. After a few minutes, and since you pressed the "Test" button, you should see data in the Google Ads dashboard of our interface.
After login for the first time, you will find an empty dashboard screen, which is fine, since no data has been collected yet. The first and simplest way to gather data, is by adding our JavaScript tracking pixel to the headers of your websites.
You should receive an email with the registration link shortly.
